"I’d highly recommend Jim if you need to inject your team with a little something – he’ll do it all with a smile and a great sense of humor!"
Jessica Bobula, News Director WITN-TV
Client station 2021
Click below for on-air sample from recent temporary fill-in.
On-site or remote
Writer/Meteorologist for the Washington Post Capital Weather Gang
Course curriculum development and teaching; Focus public response to extreme weather
If your meteorologists have settled into comfortable routines, and at some point most do, the cliche is so true... old habits are hard to break. Let me show you how my career experience will help refresh and invigorate your team. All on-site and customizable from 2-day efficiency assessments to full-immersion week-plus station visits, my decades-long track record of success on camera is shared behind the scenes to help inspire your team to actually get excited to make the needed changes to attain your station's goals.
I can relate to your meteorologists. I've lived their lives and bring a perspective that lends credibility and trust with your team.
On day-one -
Chat with your station's department managers including news, production, sales, digital and marketing to gage specific areas related to your weather product and team that need addressing.
Observe your weather team with an impartial critical eye -
Evaluate the efficiencies of your meteorologists and recommend ways to streamline workflows, enhance inter-team communications and accelerate desired changes.
Jump-start your digital -
Evaluate your team's use of digital resources to improve performance and increase views online and on your app. I'll show you how developing fresh content strategies such as more effective use of blogs can provide simple ways to expand the credibility and presence of your team.
Evaluate your team's social media -
Assess your weather team's use of social media to see what's working and what's not. I'll also meet and work with your digital managers to make any recommended changes.
Boost your brand - Whatever your chosen weather brand, I will assess and suggest ways that your weather team can build and improve on its implementation in day-to-day practice.
"Jim provides a wealth of knowledge from years of experience as a chief meteorologist. He has been instrumental in our implementation of our new brand, from educating our weather team and news team to providing guidance for the rollout under our new chief. He helped to identify opportunities for efficiencies. He encouraged our team to be more digital forward and educated them on easier ways to make it happen, which helped prime the team for the new chief’s arrival. He inspired them to think more creatively, and we’ve already seen their performance change for the better. I’d highly recommend Jim if you need to inject your team with a little something – he’ll do it all with a smile and a great sense of humor!"
Jessica Bobula, News Director WITN-TV Greenville NC
"With Jim's 40 years of experience, I knew I was bringing someone into the station who knew what he was talking about. I was impressed with how he approached my team, many of which are in the early stages of their careers. Jim's seen it all and done it all. He can coach a team not only on being a better meteorologist, but a more dynamic broadcaster in general."
Jay Webb, VP and General Manager WHSV-TV Harrisonburg VA